Even though the feed syndication has been popular, it had its problems and was not so simple to integrate it in mashups. This new tool will support multiple versions of RSS and Atom feeds. Google is doing this by taking advantage of JSON format. According to Sean Michael Kerner from Internet News.com, "Google presents raw XML for developers that want to see the original and also presents it in JSON because it has become very common for JavaScript developers to access server side data."
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