The battle to control mobile phone advertising has escalated with Yahoo! launching a new search service for handheld devices that will soon be available on a majority of existing phones.
Yahoo Inc on Tuesday launched a new Internet search system - OneSearch - for mobile phone users that delivers locally relevant answers, a move that vaults it ahead of what Google Inc. is offering at present. The service, which was initially launched in Yahoo! Go for Mobile 2.0, will be immediately available in as many as 85 per cent of the mobile phones currently available in the US market.
Previously, mobile users who wanted to access Yahoo!’s mobile search engine had to download a software client to their handset, or buy a phone with it pre-installed. The move comes amid speculation that Google is planning its own assault on the mobile market, possibly by launching a new product called Google phone.
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